10 brands that use illustration to stand out online

For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities. I have been working with a start up gourmet hot dog restaurant creating illustrations for interior and exterior murals, packaging and brand identity. Too often companies opt for generic corporate photography and stock imagery, and while these images have a valuable place in some industries, they can make your brand look disingenuous, indifferent or just plain boring if used too frequently and without much consideration.
It’s equally important not to rely solely on copy as a means of conveying a message. After all, users only read an average of 20% of any given webpage. Therefore, the images used on such a page will need to do most of the talking.
In this article, we’ll delve into some of the brands distinguishing themselves from the competition with illustrative content and explore why this imagery works so well.
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Visit www.dawesart.com or call Todd Dawes 954-561-1310 for a FREE consultation on how Illustration can boost your brand.